Designing the first commitment
Onboarding was the biggest focus. The experience needed to reduce drop-off while making the relatively high cost of membership feel understandable and worthwhile.
Lead UI design · Web and mobile product
WeR1
A connected product experience for a music-sharing platform, designed across listener and contributor journeys.
WeR1 brought together listeners, artists, DJs and music contributors in a product built around discovery, participation and a more transparent relationship with music.
The design challenge was to make that ecosystem feel clear from the first interaction: help people understand the value of a premium membership, guide them through onboarding and give contributors the tools to upload, manage and attribute their work.
What Holoform did
- Lead UI design in collaboration with two designers and an engineering team
- Information architecture and UX/UI design for the website and mobile app
- Customer experience:
- Onboarding and activation
- App navigation
- Wallet management
- Communicating the value of premium membership
- Contributor experience:
- Uploading music sets
- Managing track titles
- Track attribution and contributor details
- Design-system consolidation and migration
- Figma systems and handoff workflows for design and engineering
“Dimitri is a committed professional, a passionate product designer and a true pleasure to work with. During his time with us in the early stages of WeR1, he impressed us with his thoughtful approach to design. He's a skilled UX practitioner who brought valuable insights and expertise to the team.
Dimitri played a key role in designing our website, customer onboarding journey and the content exploration section of our music player app, resulting in subscriber growth and increase in early user engagement.
Beyond his design skills, Dimitri is a wonderful person with a huge heart. He's a true collaborator who fosters inspirational and supportive relationships with his colleagues.”
Designing for contribution
For artists and contributors, uploading a set was a significant workflow. Track titles, attribution and the relationships between contributors needed to be clear and manageable.
One system, many surfaces
Website and mobile app work had to feel like one product, even as different audiences moved through different tasks and levels of complexity.
A better handoff layer
The Figma environment became a shared working space between design and engineering: structured for development, clear enough for handoff and flexible enough for exploration.
From fragmented to connected
The existing design environment had inconsistent components, defunct elements, multiple libraries, duplicated patterns and poor structure. Figma elements no longer reliably correlated with the live product.
I coordinated the consolidation and migration of those legacy systems into a more usable and connected foundation. Components, tokens, colour, typography and brand elements were brought together into pages that matched the live product, while leaving room for future exploration.
